Improve your business communication with these apps

Improve your business communication Today there a numerous applications you can use to improve your business communication, but are they all there to make your life easier? No! You wouldn’t expect that answer, right? When I started working at Headalight I was given the task of improving our internal communication. My research was overwhelming because there […]

What the Vinyl Revival means for marketing

What do record sales teach us about marketing today

What the Vinyl Revival means for marketing I’m passionate about records. I collect them, I have my own record label, I DJ with records and when I’m not at Headalight I sell them at a record store that belongs to a friend of mine. I’m however also passionate about marketing and recently found myself asking […]

My mistake and the start of a journey

My mistake and the start of a journey

Customer journeys I was recently asked to speak at an event. Using my standard marketing jargon, I kept referring to a customer journey in my speech. “Customer journeys can be used to nurture your existing clients or even convert prospective leads into a purchase; You must remember to encourage human engagement as often as possible when […]