Constant Contact acquires Sharpspring and rebrands it as Lead Gen & CRM
Constant Contact acquires Sharpspring and rebrands it as Lead Gen & CRM If you have not heard this before, then here is a bit of news for you. Constant Contact, the popular email marketing platform, announced in June in 2021 that they had acquired Sharpspring, a marketing automation software provider. The acquisition was seen as […]
Why you should actively maintain your website
4 Simple Tips To Maintain Your Website A website comes with responsibility. Like a physical shopfront, It’s NOT a “build it and forget it” aspect of your business. Having a website is now an imperative for most companies large and small. The landscape of customer acquisition is changing, as is the way business owners communicate […]
What does good customer service look like?
“After one negative experience, 51% of customers will never do business with that company again.” Newvoicemedia com What does good customer service look like today and how can you measure it? With the digital ecosystem being what it is today, and with everyone being connected, customer service has shifted from the simple process it was […]
How to use webinars for your marketing strategy
Gain Benefits From the Power of Webinars Webinar is an extremely powerful tool for delivering a message to a certain type of audience. But what is a webinar exactly and how can you use one to gain benefit for a product or service you offer? What is a webinar? A webinar is an internet-based presentation shown […]
What the Vinyl Revival means for marketing
What the Vinyl Revival means for marketing I’m passionate about records. I collect them, I have my own record label, I DJ with records and when I’m not at Headalight I sell them at a record store that belongs to a friend of mine. I’m however also passionate about marketing and recently found myself asking […]
My mistake and the start of a journey
Customer journeys I was recently asked to speak at an event. Using my standard marketing jargon, I kept referring to a customer journey in my speech. “Customer journeys can be used to nurture your existing clients or even convert prospective leads into a purchase; You must remember to encourage human engagement as often as possible when […]
Don’t focus on a single thing in a startup
Why you should not focus on one single thing in a startup I started working at Headalight in October 2017, telling my two colleagues that I’d take complete ownership of every little thing happening in the company. Oh man, I slightly underestimated how hard it would be to focus on every aspect of the business. Beginning […]
