Constant Contact acquires Sharpspring and rebrands it as Lead Gen & CRM
If you have not heard this before, then here is a bit of news for you.
Constant Contact, the popular email marketing platform, announced in June in 2021 that they had acquired Sharpspring, a marketing automation software provider. The acquisition was seen as a strategic move by Constant Contact to expand its marketing services and offer more comprehensive solutions to its customers.
And now for more breaking news: as part of the acquisition, Sharpspring will be rebranded as Lead Gen & CRM by Constant Contact. This rebranding reflects Constant Contact’s focus on providing its customers with an all-in-one marketing solution that includes lead generation and customer relationship management capabilities.
More about Lead Gen & CRM by Constant Contact
Lead Gen & CRM by Constant Contact is a powerful marketing automation platform that helps businesses streamline their lead generation and sales processes. The platform includes a range of features, including lead capture forms, lead scoring, email marketing, CRM integrations and more.
The tool will give you the ability to attract new leads, win new deals and grow your business effectively.
With the acquisition of Sharpspring, Constant Contact is now able to offer its customers an even more robust set of marketing tools. The platform’s lead generation capabilities help businesses to attract and capture more leads, while the CRM features allow them to manage those leads and turn them into customers.
One of the key benefits of Lead Gen & CRM by Constant Contact is its ease of use. The platform’s intuitive interface and drag-and-drop functionality make it easy for businesses to create and launch marketing campaigns, without the need for any technical expertise.
In addition to its lead generation and CRM capabilities, Lead Gen & CRM by Constant Contact also offers advanced analytics and reporting features. This allows businesses to track the performance of their campaigns and optimise their marketing efforts for better results.
What impact is expected from the acquisition of Sharpspring by Constant Contact?
Overall, the acquisition of Sharpspring and the launch of Lead Gen & CRM by Constant Contact is a significant development in the marketing automation space. With its expanded suite of tools and comprehensive capabilities, Constant Contact is well positioned to help businesses of all sizes achieve their marketing goals.
In the short term, no impact is expected for existing Sharpspring clients, bar one or two cosmetic adjustments.
Constant Contact has shared with us that pricing may be affected later in the year, and they will also introduce new tiering models for their direct customers.
At this current time, Headalight will strive to continue to offer some of the lowest rates in the industry. We will most definitely aim to ensure that remains the case.
